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On Like Donkey Kong

Nintendo, with its new video game Donkey Kong Country Returns set to hit the shelves shortly, has just started a campaign to trademark the popular phrase “It’s on like Donkey Kong.”  Does the inclusion of the name of one of Nintendo’s most popular characters make this a trademark worthy phrase?  Nintendo certainly didn’t invent the saying—many attribute it originally to rapper Ice Cube—but that doesn’t mean they don’t have a stake in it.  What do you think?  CNN has the story.


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