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Law Firm Taglines

What makes a good tagline?  This question is considered on Ross’s Law Marketing Blog this week.  Ross says that you want something unique—that will let your customers know what they are getting at the same time as it lets employees know what is important to the firm.  He then lists a few less than stellar taglines followed by 20 of the best.  What do you like or dislike about these taglines?  If you could pick your own firm tagline what would it be?


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