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BLAWg In Bloom

The Indiana Law Library Blog

Law Firm Taglines

Law firms, like any other business, have slogans and taglines to advertise themselves.  Recently, the legal blog Stem collected 101 Law Firm Taglines from firms all over the world.  There are several varied approaches.  What do you think is important in a law firm catchphrase?  You want it to inspire trust and confidence of course, but does humor add or detract from a slogan?  The Harris Beach slogan (“Lawyers you’ll swear by. Not at.”) is pretty irresistible, but does it bring in people charmed by the wit, or deter people who want their lawyers to be serious?  Take a look at the list and see which ones you like. You might also take a look at the Legal Blog Watch entry, where Bruce Carton selects his list of the most memorable.

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